SCI FI Channel announced their summer line-up this morning.
Eureka and Stargate Atlantis will form the backbone of the network's summer evening scripted originals beginning July 29 and July 11, respectively.
Season three of Eureka, about a community of geniuses assembled by the government to conduct top-secret research, premieres Tuesday, July 29 @ 9p.
Season two of SCI Fi Channel's Eureka, launched last Tuesday at 9p, scored a 1.9 HH rating and netted 1.4 million viewers P25-54, 1.3 million P18-49, and over 2.5 million total viewers (P2+). The hour was SCI FI’s #1 telecast in 2007 for viewers P18-49.
For viewers P18-49 and P25-54, SCI FI was the #3 basic cable entertainment network in prime (8pm-11pm).
The second season of SCI FI Channel's Eureka, a dramedy about a village full of geniuses who get themselves into - how do you say? Situations - when they play with all sorts of top secret gadgets, premieres tonight at 9p.
Ads for the series are sitting a top the Internet's most popular technology blogs. "Bringing you amazing gadgets that are beyond the cutting edge!" said the banner on Gizmodo. Other ads were showing up on Engadget. Further inspection reveals a fun, smart viral campaign.
A roll-over option loads a compact but content rich pop-up with click-throughs for promo videos and a list of silly, wacky Eureka inventions like a "verminator" and "fat fizz."
The pop-up also lists a telephone number: "Call 1-866-40 Eureka for details."
"These are not real products" warns the fine print at the bottom.
The 800 phone number was irresistible. The recording: "Welcome to 'Made in Eureka' where we proudly bring the ground-breaking inventions of tomorrow to today's marketplace. We provide only the latest in essential consumer technology, all factory direct from America's smartest little town - Eureka."
Pressing on the various menus directs the caller to audio clips from the series.
As a further attractant to viewers, at some point during tonight's Eureka episode, Battlestar fans will get a 30 second morsel of the prequel Razor - the BsG mftv movie scheduled to air during upcoming November sweeps. The mftv movie precedes the acclaimed series' fourth and final season slated for kick-off in 2008.
