What The Telecoms Could Learn from Nordstrom and Why I’m Finished Doing Business with AT&T
I just got off the phone with Nordstrom. It was another easy, well-oiled customer service experience.
By contrast, a few days ago, I had yet another head-on with the AT&T brick wall. It will be my last. We've decided to unwind all of our residential, cell and business telephone relationships with them. I wouldn't even consider U-Verse at this point.
Yet, the headline from yesterday’s NY Times was: "AT&T Downplays Damage From Economic Slowdown"
Rick Lindner, the chief financial officer, said AT&T, like other communications companies, was indeed seeing the impact of a softer economy on its operations. But, he added, “they are not very severe at this point.” Even in a downturn, consumers are going to want to stay connected, either online or on the phone. “I think for us that continues to point to more of the defensive nature of our business,” he said.
Well, for me, the end-user and lowly consumer, the cost and the hassle of doing business with this company outweighs the benefit.
