Beverly Hill, CA - Television Critics Association/Summer Press Tour 2012
Starting Monday, August 27, Fox Network will preview two new comedies - Ben and Kate, and The Mindy Project - by saturating multiple platforms with the debut episodes.
Target websites include Yahoo!, AOL.com, Fox.com, Hulu, and Xfinity.com
The comedies will also be available via participating cable, satellite and telco distribution partners, on both VOD and online platforms.
Also starting August 27, Fox hopes to generate social media buzz by previewing the season premieres on Facebook as well.
I fell asleep previewing The Mindy Project pilot last night via closed circuit in my room at the Beverly Hilton. It's possible that Fox Network might end up generating the kind of buzz they don't want.