In case you haven't heard: after a year of deliberation (apparently), SCI FI settled on a brand new name: SyFy. No, seriously.
Immediately, Livejournal users started pronouncing the new name as "Siffy." My tweeps free associated..never mind.
It's reminiscent of the ancient insult - Skiffy - often employed in the old days by Usenet members. I think, but am not certain, that the scathingly funny and prolific Gharlane of Eddore may have coined the term. (Gharlane, god rest his soul.)
At any rate, Syfy is currently a hot topic on Twitter. Users are having a lot of fun today skewering the choice. I'll try to post the "best of" as they flow into my own Twitter page.
Here's one that just came up with a link to an IO9.com post:
@dloehrFavorite SciFi Channel headline yet: "SciFi changes its name to typo." http://tinyurl.com/d429mo
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