Saturday's SNL sizzled when Jake Gyllenhaal gave his Brokeback fans a cherry on top - a perfectly lipsynced rendition of Dreamgirls, in drag. Jake was too sexy, clad in a black, low cut, fitted sequined gown. Three red-dressed female "back up singers" pumped and writhed in the background.
The SNL girls are proof positive: you're flat out wrong, Christopher.
Even the Ciingular ad - featuring two clueless white guys who download The Clash's Rock the Casbah into a cell phone and just can't get the lyrics straight - entertained. The twenty-somethings rock out as they hop into their car, singing "lock the cashbox" and "stop the catbox."
But then SNL weirdly unraveled during a skit skewering the Rosie-Donald spat - or at least that was the conceit we were supposed to buy into.
Facing a TCA-like roomful of entertainment reporters, Darrell Hammond as The Donald answered questions about his "hit" series, The Apprentice, but compulsively laces his remarks w/ over the top insults directed at Rosie.
It could have been funny but it wasn't, not at all. It was just four repetitive minutes of the same joke which wasn't all that funny in the first place. We laughed once.
Here's some of the gushing copy:
Host: I'm truly honored to introduce the creator and star of NBC's hit show The Apprentice.
The Donald: You're smart enough to be here today to talk about the sixth, and by far the best, season of my smash hit show and ratings bonanza, The Apprentice: Los Angeles.
Reporter: How has it been working w/ your daughter Ivanka on this season's Apprentice?
Reporter: How is doing the show in Los Angeles different from doing it in NY.
Reporter: We've heard in the new Apprentice the losers have to live in tents behind the mansion. How are they handling that?
The Donald: I can assure you this season of The Apprentice is going to be huge.
Well, most assuredly, The Apprentice ratings are off this season. The Jan. 9 season premiere reportedly waffled, losing about 25% of the viewers handed off by its lead Grease. The second outing, per Variety, "took a tumble," down more than 30% in the 18-49 demo from the week before.
Tinged w/ NBC's fourth place desperation, the SNL skit fell flat, coming off like a clumsy infomercial.
NBC's cross-promotion is frequently clumsy, like Bravo's Raal Housewives of the OC appearance on this morning's Today Show. (Al Roker was short on time and, seemingly, couldn't wait to get outta there.)
It's a Chayefsky-esque world we live in and everything about the Rosie-Donald spat feels contrived, like just another publicity stunt leading up to The Apprentice sixth season.